Thursday, August 11, 2011

Marketing 101: FAIL for Adidas

Adidas' public relations disaster spiralled further out of control last night, with the global sport giant cancelling a glitzy party tonight to celebrate the All Blacks.

Hundreds of people, including sports stars and celebrities, were invited to the "Black is Beautiful" event at a venue in Britomart in downtown Auckland.

But Adidas has postponed the party in "light of serious customer issues currently before us"

Well say no more as Adidas fails Marketing 101 and keeps digging.

1 comment:

Inventory2 said...

Nailed it PM; it's a lesson in how NOT to do PR!