Tuesday, February 03, 2015

Whittakers: "Quality before quantity"

Having not learnt from their previous fail in marketing by widening the grooves Cadbury is looking again to stiff the customer with less product for the same dollar.

Cadbury yesterday announced their 220g family blocks will be dropping by around 10 per cent to 200g - the equivalent of a row of chocolate

And Whittakers will again be the winner.

Whittaker's marketing manager Holly Whittaker said they had no current plans to reduce the size of any of their products as a cost saving mechanism, but with increasing raw material prices, a price increase at some point this year was likely.

"Whittaker's strategy is to maintain premium quality and value to the consumer.

We have a policy of better before cheaper," she said.

"Our focus on improving product quality has proved successful with our increasing market share."

Quality will always beat quantity.  I still will not buy any Cadbury product after their palm oil debacle.

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